It is your responsibility to market your game, to get the most possible sales. Just putting it up in our shop won't guarantee you any sales. People like to purchase games they know about. Advertising can be an effective way to increase awareness and sales.
You can buy-in to our ad buy with BoardGameGeek.com. For $115 you'll get 100,000 impressions on BGG. Your ad will be on the site in our rotation, and will be linked directly to your game page on TheGameCrafter.com.
After your purchase you'll be contacted by a TGC representative to collect your banner ads. You'll need ads created in one or more of 300x250, 728x90, and 160x600. Have those ads ready before making your purchase.
Note: Game designers that use TGC's services are allowed to use TGC logos in their advertisements. Logos are available on our Media Kit page at: http://www.thegamecrafter.com/media-kit