A story in many parts.
In Hoarding Eleven you and your fellow players attempt to construct sinister billboards. Sinister because these advertisements contain powerful, mind-altering subliminal messages. Having successfully mixed the right combination of images, you will ensure your domination over the public’s opinion and win the game.
The only catch is that you yourself are not immune from the powerful sequences of symbols you assemble on these billboards. If your billboard happens to match your own inner “missive,” you fall victim to your own head games and are eliminated from play.